Marketing Automation tools

More than 5000 software vendors claim to be in the ‘Marketing Automation’ business. Marketing automation technology is as diverse as means of transportation, from bikes to cars, from airplanes to star destroyers.

The right technology for the job

Likewise, distinct types of marketing automation tools can be differentiated:

  • Based on complexity level: from email to full engagement automation tools
  • Based on type of business: specialising in lead generation, dialogue marketing or both
  • Vertical solutions geared to certain markets (retail, B2B, services, …)
  • Best-of-breed solutions focusing on a specific part of marketing automation, broad marketing cloud solutions or tools that are part of a larger ecosystem