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The ultimate goal? To connect with many but engage individuals! This is successfully achieved by collecting up-to-date data from all sources and using Artificial Intelligence to transform this into individual interactions.
In a not-so-distant future, AI will be able to interpret and act upon unstructured data. Meanwhile, combining structured data from all consumer-facing sources is used to build score cards and customer segments. Basing your communication on scoring values while hyper-personalizing content puts you way ahead of the competition!
More than 5000 software vendors claim to be in the ‘Marketing Automation’ business. Marketing automation tools are as diverse as means of transportation, from bikes to cars, from airplanes to star destroyers. Likewise, distinct types of marketing automation tools can be differentiated: e-mail automation, lead automation and engagement automation. DMI is your guide!Technology